As a layout designer I understand the process.  By definition, the art of layout design is to communicate information visually by assembling components to create a visual design. Yes!  Layouts are required for postcards, inter-office documents, posters, banners, brochures, booklets, catalogs and flyers.  One could use Word to do these but the caveat is not being able to run the project through a print service.  As an experienced layout artist I understand CMYK, prepress, pre-flighting and all aspects of making certain the flyers, posters and presentations are printed correctly (and I also offer wholesale print services).  Let's take a look at a few examples shall we?



ABOVE - Layout for Direct Mail Postcards

For cost efficiency and tracking leads, nothing gives better ROI than a postcard customers are required to bring in and redeem.  EDDM (every door direct mail) allows exacting ZIP code reach.  The big hurdle is to create a piece that is not thrown out in the six seconds from mailbox to the trash!  I work to design eye-catching graphics and simple, direct messaging.  This is the real key to direct mail.

BELOW - A Selection of Layouts

With tools such as Adobe InDesign, Illustrator and Photoshop I can create:
The real estate sales plat and home flyer below shares images, pricing and important details.  As a PDF, they kept embedded scrape-able data for the web with a back side continuing the message. View PDF >
The 42-page optocoupler catalog gives buyers a full selection via print and digital editions.

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Serving up design + multimedia since 1996