Getting attention with a logo is an art.  We know a logo is what the public sees first.  It needs to tell the story and be instantly recognizable.  Hurry!  Figure you get maybe 2 seconds before the customer forgets.  Logo design is what I do and it is a wee bit of Rocket science.



ABOVE - The goal: build a website that sells the precision 24/7.  Along with the collateral and business cards, the new website launched for Hytek Company allowed clients to request service calls, submit for bids, order equipment parts and check on shipping status 24/7.  Exactly what every customer wants.

Logo + web build  |  Hytek Co.  / 2012-2018


BELOW - Explaining precision without words.

This logo needed to communicate the mission of all Hytek Company operations.  For the graphic icon I designed a gun sight/registration mark element, as it would depict PRECISION.  To express values of 'solid & trustworthy' the colors of blue and black were selected.  The notion of 'speed' meant the company name would have a forward pitch.  Sample PDF of project available below:


Every logo and branding docket is unique.  To determine what the client is and does and why a customer would want what they have is how I approach the project.  If possible, the logo or trademark should depict all of it in a glance.  However this is not always an option.  Looking back at my decades of designing, there are a lot of logos and brands to show in this portfolio.  How about one that had a bit of fun to it?  Sure thing!  Think about being an EXTERMINATOR, and how to best show the public what you do in that second of recognition. Got pests? Click here for a PDF sample of this fun project



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