Rick & Jeff had
a dream to begin a venture that would cause people to get
off the couch and DO SOMETHING. The first fruit of that dream
is their Indoor Motocross Arena.
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Before
the track, the clothing and everything else there
had to be a logo. ID design took six weeks and 40+ approaches
until they both said "That's the ONE". After
that it exploded into business cards and stationary sets.
Then vehicle signage and tradeshow tent graphics. A web
splash, then a full website/store was developed. Followed
by race team clothing and retail garmet designs (hats/tees/beanies/hoodies/ladies
wear) and stickers. The rest is history! |
Above
: There are the trucks, the gear and the identity
materials- of course all Plummer-designed.
Take a moment to visit the web site. The track is closing
June 08 to relocate. |
Above
: A great amount of printed materials
have been designed for the facility. From biz
cards to brochures, clings, stickers, tattoos, signs,
shirts, gift
cards and
calendars! The PDI authored/maintained web site is now in
its third version and drives the business with up-to-date
information.
It has been a great delight to help grow
this company and an honor to be part of shaping their future
as HindsightMX moves to a new location in mid-2008.
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