Building the bones. Before marketing could go forward, photos were needed and contracts were established. The photos would be used in print/web/TV advertising.

Taurus Homes : Southshore >
For this new oceanfront community in Newport, Oregon- Taurus Homes needed a logo for future advertising projects. The first task was to develop a sharp and adaptable logo and colour set. That done it was up to the demands of marketing in how this new logo would be applied to further endeavors. The image set below is from 2006-2008 print media items. Click to view more.

Photo work is simply a matter of good weather and getting inside the great looking homes Taurus builds at Southshore!
Below> Southshore photography by plummerdesign

The community has a "nantucket" feel themed into elements throughout the project.

Visual presence : Signage > The project required sign materials to be developed with a constant visual theme. The main entry, 800 ft and 200 ft approach signs from Hwy 101, along with signs throughout the community.

Print and web go hand in hand. To better market this project, information is available on both builder and realtor websites.

Below > Southshore offers ponds and landscaping to rival the finest resort gardens.

Plummerdesign developed every item for the Southshore project: logo,signs,advertising,web.

If you would like to review Southshore marketing materials, select "reference_setSSR" from the Samples pop-up window >



Thanks to Taurus Homes, Vista View Development and Greenman Properties for allowing me to be part of this successful opportunity.