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logo is the cornerstone of your marketing and advertising
efforts. Because of its importance, designing effective
corporate
logos requires
a designer with real-world, practical marketing experience. |
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Plummer
Design offers professional logo design solutions
for anyone serious about their business goals and image.
If you want to establish yourself in today's cluttered marketplace,
you need an identity that is as original as your company.
Much more than a designer simply slapping some text on a
pretty picture- it is the distillation of your company's
identity, personality and uniqueness into a dynamic and memorable
image that will remain timely for years to come. It takes
thought and communication between you and the designer...that's
me.
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The
finished logo can be brought into tangible elements,
the marketing tools your customers take to remember you by. Above :
from the Airika! logo project
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A
great logo often explains what you do. But getting
that across in graphic terms takes several steps to find
a designed element that you can identify with. Sometimes
that can take quite a few approaches.
Above : a snapshot of the build process
for the Lathrop Podiatry Group. Based in Robinson, Illinois;
They were looking to change their image after 35 great
years in business. (Click image above for a project overview
PDF)
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Above:
Blue Bear Lending needed branding for all purposes. Letterhead,
signage, marketing and more. Strong corporate lines/subdued
color reflects stability. Visit them@ www.bluebearlending.com
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Above:
The SellQuest job resulted in a new logo, web images, signage
and print materials. SellQuest was given a minor PDI logo refresh
with a new color set in late 2007. See the "samples" page for
reference images. Thanks to Bill and Rick for entrusting me
to develop their visual
image.
Thank
you
Michelle
for the
referral! www.sellquest.com |
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Once
a logo is decided on- the next task is to develop
a complete package of business cards, stationary,
web images and signage. |
Above : showing examples of logos
that play off the company name or what they do. (Left)
Greenman Properties accented the "G" and the colour green.
(Middle) Right Fit
Footwear played off a happy foot family as they are a family
footwear store. (Right) Financial Forensics plays off the
investigative element of their business, where people are
of more value than money.
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* Discount given to clients with multiple projects ordered
at the same time. (Example: a logo design package combined with
a web design package or email campaign)
Use
these helpful templates to set up your project. Remember
to use a CMYK workflow and
convert all texts to paths. If you would rather not take
on the task, call plummerdesign to do it.
 Contact
plummerdesign for questions on trademark/copyright issues
too.
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VIEWER/USER
NOTES: all images are
copyright controlled, either by Plummer Design or by
logo design owners. Any copying or reuse of these images
is unlawful. Please contact Plummer Design for specific
file requests. 503.806.4505 direct.
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