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My task
was to develop a logo with an aged-updated look. I began sketching.
Joel was excited... he
witnessed the idea emerge as it hit the paper. Below, the
gift crate set.
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Keeping
the look of a vintage fruit-crate label was paramount, as
Joel's grandfather had operated a fruit orchard decades
prior. This brought the family history full-circle.
Once designed, the logo applied to product labels,
banners, web elements and much more. Hood
River Lavender has grown to several farm locations and
a full line of retail products sold worldwide. Bottom line:
Joel and Diane make a fragrant and luxurious product line.
I simply helped make it
marketable (click image below
for HRL
site). |
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Customer
choice. Seen just below are the 4 choices my customer
could choose from. The top one is what was decided on.
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Change
happens. Recently a customer of ten years ago
contacted me to help her set up a new batch of business
cards. Seeing my chance to "remix" the old work-
a redesign was started. Truth be known- my perogative would
be to rework every design I have ever done. Change is good. Below:
Seasons of Life logo/business card rework project elements>
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Why
show you? Every PDI customer gets options. You have
to know that your design was the result of real work by a
real artisan.
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Design
elements "found". Since this was going
to a 4/C digital press and not a two colour press- there
was room to embellish. For the "band" a worn
segment of parchment paper was scanned in. For the "marble" a
candle was captured. The wreath element was made to look
like stained-glass and given depth with shading/highlights. Below:
The elements brought into the new card design option>
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VIEWER/USER
NOTES: all images are
copyright controlled, either by Plummer Design or by
logo design owners. Any copying or reuse of these images
is unlawful. Please contact Plummer Design for specific
file requests. 503.806.4505 direct.
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